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yes on 13

A political campaign created for the 13th Amendment in the 2018 midterm elections.

For this project, we had to create a campaign for a new amendment that would be voted on in the 2018 midterm elections.

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Campaign Logo:

Taking inspiration from other political ads, the campaign logo for Yes on 13 is the right amount of  pathos appeal while giving political logos a modern updated look.

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Logo Variations:

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Company Colors and Font Guides:

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direct mail:

The use of direct mail is popular in political campaigns as a means of effective advertising. For Yes On 13, the direct mail pieces are kept simple by just highlighting the truth about dog racing in an infographic style.

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Social media:

Social Media is another important avenue for political advertising. Through a dedicated Instagram (@VoteYesOn13), swipable posts like the two below would be advertised via sponsored posts to relevant and impressionable accounts throughout Florida.

*This is a fictional campaign and is in no way endorsed by any 13th Amendment campaigns. Created for educational purposes only.

© 2020 by Brooke Welch.

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