Tampa bay Jai Alai reboot
New Identity collaterals created for Tampa Bay Jai Alai, as well as Tampa Bay's team, the Sailfish.
For this project, we had to make a campaign for a reboot of the new Tampa Bay Jai Alai league. First, it is essential to creating collateral for the Tampa Bay Jai Alai Association.
Tampa Bay Jai Alai Association Logo:
Tampa Bay Sailfish:
Representing the Tampa Bay Jai Alai Association... Introducing the Tampa Bay Sailfish.
Logo Variations:
Company Colors and Font Guides:
Team uniforms:
Team Uniforms:
Out-of-home advertising:
Collaborating with the Tampa Bay Lightning and the Tampa Bay Rays, setting up booths outside of their stadiums for Sailfish Spirit Nights. The first 500 guests get free T-Shirts and there are opportunities to meet the players at the booth!
*This is a fictional campaign and is in no way endorsed by any companies listed. Created for educational purposes only.