Fun Lan Drive-in
Remodeling and New Identity collaterals created for Fun Lan Drive-In.
Fun Lan is a 70 year old drive-in movie theater based in Tampa, Florida. A business that focuses on bringing the vintage charm of a drive-in theater. However, this piece of Tampa's history is in need of revitalization if it wants to survive the moderization of Tampa.
Updated Logo:
Taking inspiration from old motel signs and the iconic Las Vegas sign, the new logo for Fun Lan is the perfect combination of the vintage drive-in and a modern updated look.
Logo Variations:
Company Colors and Font Guides:
FUN LAN APP:
An app for all things Fun Lan, featuring:
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Movie showtime schedule,
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The ability to prepurchase tickets,
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Mobile ordering from Daddy-O's or the featured Vendor-of-the-Month, that includes pick up options or delivery to cars mid-show,
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Calendar of upcoming events at Fun Lan,
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A new rewards program, and a rewards tab, to see progress towards future rewards.
Location Remodel:
Aerial View:
Entrance View:
An important part of this redesign is to create a fun, inviting experience from the second you see Fun Lan.
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With a new artificial "mountain" to display the logo in the style of the Hollywood Hills sign to create an iconic point of interest for Fun Lan.
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An updated street sign displaying the new logo and a "Now Playing" board.
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An upgraded ticket booth.
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Bright lights and colors to attract a wide array of audiences.
Updated Concession Stand:
Another important aspect of this remodel is to create an environment that can compete with the nightlife for Tampa millennials.
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An updated concession stand inspired by food halls in New York, Atlanta, etc.
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Featuring an upstairs bar and lounge with rooftop seating to enjoy your film from the roof.
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Daddy-O's, a new stand-alone restaurant at Fun Lan, offering:​
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concession stand-style ordering,
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mobile ordering through Fun Lan app,
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even, delivery to cars currently watching films.
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A Vendor-of-the-Month Booth that will feature different restaurants and other eatery options for Fun Lan goers.
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An "Instagram Worthy" Photo-Op Wall that will feature art and murals from local artists.
Daddy-O's Identity Collateral:
Daddy O's, the new stand-alone restaurant located at Fun Lan.
Featuring Daddy-O's Crew, an homage to the "Let's all go to the Lobby" snacks.
*This campaign is in no way endorsed by the official Fun Lan company. Created for educational purposes only.